3 min read

How to get approved for Google Adsense

How to get approved for Google Adsense

Google Adsense is a great solution for making passive income. However, getting approved for their program can be difficult. They don't accept just any website. Some people have what they believe to be a high-quality website, yet still get rejected. Here are the most important tips I've followed to get several websites accepted for Google Adsense.

Disclaimer: Only use these tips to supplement your diagnosis for Google Adsense eligibility. You should be sure to review their program policies and terms of service.

Use a custom domain

A domain is what is typed into the search bar to lead to your website. For example, this blog's domain is "wearedevs.com." You will need to purchase a domain to get approved for Google Adsense. You can purchase a domain for as little as 99 cents with NameCheap.

If your website is hosted on a free platform like Weebly or Wix, you likely do not have a custom domain. You will need to buy an upgraded plan that allows you to use a custom domain.

Be full of text-based content

Google Adsense usually only wants websites that are full of content with text. Having a website with content that is 90% images, such as an art gallery, will likely be rejected. Make sure that website has plenty of text on it. When you get accepted by Google Adsense, only place advertisements that are full of text. Websites that are mostly image or video based should expect to put up a good fight.

Original content

Your website's content must be original. Google does not want to advertise on a website that mostly offers content that another one of their websites already covers. This is a rule to follow because Google believes their publishers will be discouraged to work if other people are copying them.

Stealing content word for word from other websites is plain plagiarism. That is both illegal and indecent. Do your research. Rewording another blog's content is very poor execution. Try to come up with unique topics to write about. Do not become a duplicate of another website in a similar niche. Make sure your website and its content are unique.

Valuable content

Your website's content must be valuable. If it offers nothing but a bunch of advertisements and random text, it will likely be rejected. Your content is considered valuable if it offers high-quality information and knowledge. Be sure to do plenty of research before covering any topic.

User experience

Your website should have a very positive user experience. Minimize barrier to entry to view content. Your viewer's desired content should be easy to find, so avoid hiding it behind several links. Your website should be easy to navigate. If a pop-up occurs every time something is clicked, this can cause the viewer to become annoyed.

Family-friendly content

Make sure your content is purely family and work-friendly. Google Adsense has zero-tolerance for non-safe content. They will reject applying websites or possibly ban websites for including unsafe content. If you want to test if something is safe to publish on your website for Adsense, ask yourself: Is it safe to discuss at the workplace, school, and with close family? If your answer is no, do not cover the content and delete any infringing content.

Some big content no-nos are:

  • Firearms
  • NSFW
  • Tutorials for illegal activities

Legitimate traffic

If your traffic sources are forged, you qualify for an easy rejection or ban later on. Google is not a fan of websites that use bought traffic. They interfere with their analytics after all. Your

In the footer of your website, you should include a link to your privacy policy. The privacy policy is supposed to make your viewers aware of how their data is handled. Google is especially interested in your intentions; They don't want to work with someone malicious. If your website does not include a privacy policy, this is often seen as a red flag. Regardless of your interest in Google Adsense, including a privacy policy is generally recommended to protect you from legal liability.

Be cautious of other advertisers

Google Adsense has no problems with you using other advertisements on your website... So long as they comply with Adsense's policies. If another advertiser is causing annoying pop-ups on your website or showing dirty images, this can upset Google Adsense. Google will pin you for problems caused all other types of 3rd party services, so really, be cautious of anything else you use.


To get accepted for Google Adsense, you should be sure to follow their policies and terms of conditions. If you still need help even after viewing them, these tips can be great to help you double-check for some of the most important subjects.